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Northernmost and the largest prefecture with wild nature

Hokkaido is the Japanese largest prefecture and is located at the northernmost part of Japan. Due to its location, it has large amount of snow in winter and is known for great ski resorts. As Hokkaido preserves untouched wild nature, in summer, it has spectacular sceneries across the prefecture.

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Hokkaido is rich in wild nature and offers different sceneries thought a year. Okhotsk coast of Hokkaido is known for drifting sea ice from the Amur River in in Russia.


Shiretoko National Park, which is located at a long narrow Shiretoko peninsula is a home of an unique ecosystem almost untouched by human.

Shikisai-no-oka in Biei is an 17 acre park filled with varieties of flowers grown on several straight lanes. 


Hokkaido is a place where the Ainu, indigenous have lived since an ancient time. Near Lake Akan, there is a small village of the Ainu and this is where you can learn history and lifestyle of the Ainu. 


Although Hokkaido experiences severe winter due to the advanced technologies in agriculture, Hokkaido is a source of supply of various kinds of vegetables and milk to other prefectures.


Hokkaido is also known for seafood dishes such as squids, herring, sea urchin, and salmon roe. Jingisukan is a grilled mutton in a BBQ style. 


The Ainu have formed their original culture. Nibutani carved wooden tray is one of them. In Ainu’s life, it is important to use blades properly, so an Ainu man gives a carved wooden craft to his lover as a gift. With this background, wooden items made by the Ainu have been highly valued for personal gifts and business.


Nibutani bark cloth is a woven textile that originates in Ainu women’s handmade clothes made by threads from tree bark fiber. It was specifically made in areas with poor sea foods a way of making a living. 

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Jubon T-Shirt

Noguchi Senpo Co., Ltd.

Adding a new twist to kimono culture by combining Japanese tradition with modern fashion


Naga-juban is the underlayer worn under traditional kimonos. Concerned with the decline of kimono culture, we have created a simplified version of the naga-juban that can be worn under a kimono but also as a stand-alone fashion item to be combined with slacks or jeans. The collars have been designed to stand out when worn with a kimono, and are adorned with traditional embroidery from areas of Japan including styles inspired by the designs of Hokkaido’s Ainu culture.

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Wooden chopstick rest

Mutoh Industries, Ltd.

We have been manufacturing in Akabira City, Hokkaido for over 100 years. We have been manufacturing wooden fittings and furniture since our founding, transmitting the "warmth of wood" from the wilderness of Akabira.


The material of this product is a tree that grows naturally in Akabira City, and uses pine, willow, cherry blossom, itaya, and birch. Some of the materials are unique because they are folded and buried as they are, and the color of the inside changes with branches like trees, creating a delicate pattern. Cut into slices and air dry for about 3 to 5 months, peel off the skin, trim the skin, apply natural paint to the base of vegetable oil, dry, and then polish to finish. The facial expressions change in various ways to create interesting shapes, patterns and colors. Even the ones cut from the same branch are different one by one. Please enjoy using your favorite wooden wheel chopstick rest on the table at home, and I hope you can feel the heart of Japanese wabi and sabi with this dish.