#9 Hare&Ke

Overview

“Hare” to “Ke” (ritual and mundane): This is a study in traditional Japanese folklore. It is a construct for illustrating a fundamental a traditional Japanese worldview. A hare day was a special day for public rituals that is open to all community members. Ke refers to days that are mundane, routine, and when things do not go smoothly. Hare was initially a concept indicating an important moment or milestone. Japanese people would traditionally make decisions on food, clothing and housing as well as activities and phrasing depending on whether the day was determined to be hare or ke. Even today, the Japanese use the hare concept in words such as “Haregi” which means “festive dress.” Ke, having the opposite meaning, has gradually disappeared from use since the Meiji era. Nevertheless, hare and ke remain important to an understanding of Japanese life and tradition.

We developed original shirts in two styles, the dress shirt and the T-shirt. These represent the hare and ke concepts, respectively. With this fashion, we aims to bring traditional concepts into the present day. You will enjoy how each artist from different genre uses the traditional worldview to create their own, original shirt by mixing in their technical expertise.

時と変(ハレとケ):この概念は日本人の伝統的な世界観のひとつである。ハレ(晴れ)は儀礼や祭などの「非日常」を表し、ケ(夜)は普段の生活である「日常」 を示している。また、ケ(夜)の生活が順調に行かなくなることをケガレ(気枯れ)という。もともとハレとは、折り目・節目を指す概念であり、語源は「晴れ」であ る。ハレの場においては、衣食住や振る舞い、言葉遣いなどもケと区別した。現代でも「晴れの舞台」や「晴れ着」などの言い回しで使用されている。一方、「ケ 着」といった言葉は明治以降から使用されていない。いずれにしても日々の生活において、ハレとケのリズムを重要視していたのだろう。

We developed original shirts in two styles, the dress shirt and the T-shirt. These represent the hare and ke concepts, respectively. With this fashion, we aims to bring traditional concepts into the present day. You will enjoy how each artist from different genre uses the traditional worldview to create their own, original shirt by mixing in their technical

今回はこの概念を「YシャツとTシャツ」という媒体に落とし込み、ハレ(晴れ)を「非日常」のYシャツ、ケ(夢)を「日常」のTシャツとしてプロダクト化した。この プロジェクトによって、古来より伝わる日本の伝統的概念が現代に甦られる事になるだろう。異なるジャンルのアーティストが二つの世界観をどのように表 現していくのか、その手法と共に注目してもらいたい。

Hare

Fashion is the "armor" how you want yourself to be looked like. Fashion is a "thought about how you should be looked like. "Hare to ke' is a Japanese traditional manners which people care about. But it is not all about "form" or "appearance", it is a shape of our mind. I tried to describe those changing 'minds of Japanese people by eras, more than just a selection of we follow the traditional idea or not. We celebrate the day of *Hare(special)" and we enjoys our days of "Ke(ordinary)", I wanted to create something based on how we feel about "Hare to ke'. I took Shirt as "Hare' and T-shirt as "Ke'. I tried to express my mind behind the cloths.

服装とは「どう見られたいか」というこころのよろい。「どう見られるべきか」というこころの迷い。ハレとケのように昔から重んじるべき 日本の心、尊ぶべき風習、慣習。でもそれは形式や外観だけではなく、きっと自分のこころのカタチ。形式に従う、従わない、という選

以上の、時代と共に変化していく日本の心と、ハレの日を心から祝い、ケの日を楽しみ生きる、そんな素直な気持ちを表現したいと 思いました。シャツをハレ、Tシャツをケ、として、その中に隠された自分の気持ち。服装の裏に隠された自分の気持ちを表現すること にしました。

My home town, Arita, is know for Arita-yaki, which is the most famous style of Japanese pottery, and it is one of my roots as a designer. I had been thinking to create something using Arita yaki since I became a graphic designer in NY. There are various Arita-yaki potteries from very expensive one to a daily dish. It means the thought of "Hare & Ke' is in Arita yaki, too. So, it is very natural for me to set it as the concept of this project. All buttons and broaches of the dress shirt as "Hare are made of Arita-yaki. They are made by my father, who is a pottery designer in Arita. On the t-shirt as "Ke, I illustrated patterns that come down from old Arita-yaki (koimari), and I arranged them like pieces of ceramic ware.

New approach of Arita-yaki 故郷の伝統工芸である有田焼。それはデザイナーとしての自分のルーツの一つでもあります。NYでグラフィックデザイナーになって から、いつか有田焼を使った作品を作ってみたいと思っていました。高級品から日用の食器まである有田焼にも、やはり「ハレとケ」 の世界観が在り、今回のテーマのコンセプトとして、とてもしっくり来ました。「ハレ」としてのドレスシャツ。ボタンはすべて有田焼で、 同じく有田焼のブローチが縫い付けられています。これらは陶芸デザイナーである有田在住の父にオーダーして制作してもらいまし た。「ケ」としてのTシャツには、瀬戸物のかけらを並べたようなイメージで、タコ唐草など数種類の古伊万里文様をグラフィカルにア レンジしました。

Ke

Address: 300 7th street Brooklyn, New York 11215
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4 minute walk from 4th Ave-9th St Station
4 minute walk from 9th St Station
2 minute walk from 5th ave/7th St Station