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Spectacular view of the Japanese Alps throughout a year

Toyama prefecture is located in the Chubu region of honshu island along the Sea of Japan.


The Japanese Alps that lies across three prefectures including Toyama offers spectacular sceneries throughout a year.  

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Hida mountains lie the middle of Honshu island over three prefectures including Toyama and due to its magnitude, it’s also called the Japanese Alps.

It is known for hiking in summer and skiing in winter.


The first stop along the Japanese Alpine road is Kurobe dam. As the construction was long and deadly, its architectural achievement is known all over the country. 

Amaebi - small sweet shrimps eaten in a raw condition
Hatsuumadango - cocoon-shaped dumplings eaten on the first day of horse (Hatsuuma) in February to pray for good fortune and good harvest
Kobujime - sandwiched sliced raw fish in Kobu, kelp, which is a traditional way of preserving fresh fish that has passed down since the Edo period.
Toyama has historically had an easy access to Kobu made in Hokkaido through trading ships called Kitamaebune.

Takaoka copperware has various items ranging from small indoor ornaments and vases to larger items such as Buddhist statues and temple bells.


Shogawa river was previously used as the transportation of timber from Hida area around 400 years, ago.


Shogawa area developed timber woodcraft production. 





2019 Award

Enju -miyabi- is a series of Japanese traditional woodworking craftsmanship products using a technique called kumikozaiku. We have launched our own interior and living product brand, ENJU, by applying wooden fixture technology derived from traditional Japanese-style architecture that has lived on for more than 1,200 years. Each product is carefully handmade by our craftsmen. It is a gem that lets you feel the heart of Japanese hospitality. The products can be used as an interior design object or a tray.





LALAHONEY is a cosmetic brand born in the rich nature of Toyama Prefecture. 

The brand name comes from the “la-la” humming tune and the company’s hope to evoke a tender feeling like “honey.” The logo mark is inspired by Shomyo Waterfalls located in Tateyama Mountain in Toyama known to have the largest drop in Japan. Made with natural ingredients nurtured in Toyama such as the clear waters of the Joganji River fed by the snow melt in the beautiful mountains, locally collected honey and deep-sea water from Toyama Bay, these items lead to a clear and smooth skin. The company owner was making soaps with cold press method to use privately and that was the start of LALAHONEY. The use of synthetic materials is minimized as much as possible and the simple prescription is employed to deliver products that offer benefits to the skin. Because the soaps are made without applying any external heat and left to slowly age and dry, the oil content does not deteriorate glycerin, which is a by-product during the soap-making process, is retained entirely in the soap. Glycerin is an excellent humectant that draws moisture into the outer layer of the skin to keep it hydrated. Cold process soaps have an amazing texture that cannot be achieved with soaps made with other production methods.