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Beautiful sights of terraced rice paddies and the longest river in Japan

Niigata prefecture is located in Chubu region of honshu island and faces the Sea of Japan.
Niigata has one of the highest amount of rice production thanks for its climate and geography that has Shinano river, the longest river in Japan. Rice cake and sake made of rice produced in Niigata are also popular. 
Taichaduke -  boiled snapper over rice soaked in hot green tea
Noppei jiru - traditional soup with lots of vegetables such as satoimo, carrots, konnyaku, shiitake mushrooms and aburaage
Wappa meshi - rice topped with seasonal vegetables and seafood in a special round container made of cedartree

Niigata is a popular winter vacation area for skiing. Yuzawa and Naeba are popular ski resorts with hot springs and local cuisine.


Niigata is mainly famous for rice production. Surrounded by high mountains, Niigata offers beautiful sights of terraced rice paddies. Wetlands were developed to have water tunnels and turned into rice fields.


Niigata meets all criteria for rice production, and has produced quality rice. 


Niigata lacquer originated in early 17th century. In 1638, an exclusive sales area of Niigata lacquer was established and lacquer business was protected.


Niigata lacquer is characterized by various type of coating and different styles. Niigata has historically widely accepted Buddhism as local people wanted some mental support due to repeated suffering from the overflow of the Shinano river.


Shrine Butsudan refers to Buddhist altars made in Niigata city. 



Kikusui Sake Co., Ltd.

Unpasteurized and undiluted sake with rich and full-bodied flavor

Funaguchi is an unpasteurized and undiluted sake. It has a rich and full-bodied flavor but a refreshing clean finish. Since this sake is unpasteurized, the fresh fruity flavor matures day by day in a can. Six months later, it transforms into a rich brandy like flavor and one year later, its taste becomes similar to Chinese rice wine. 




Niigata prefecture’s Tsubame city is world-renowned for its metal products. Together with the coloring and processing techniques used in Takaoka city, Toyama prefecture, a city famous for its refined copper products, this exquisite teapot came to life. Each piece is carefully produced manually by skilled craftsmens.


Hakkaisan Tokubetsu Junmai

Hakkaisan Brewery Co., Ltd.

Well-balanced, mellow and elegant flavor for a wide range of foods

Ageichiban is one of the best sellers of Kameda Seika, which is a leading snack company in Japan that was established during food shortage after World War II to give a hope to people. Ageichiban is crispy rice cakes with mild taste of honey. 


Knife Case

Baba Cho Hardware Co., Ltd.

Nomadic cooking life with knife


Take your favorite knife with you and enjoy cooking anywhere you are with Nomadife. After purchasing a knife, once you discard the box or if you lose the box, you cannot carry the knife outside safely. In response, Baba Cho Hardware of Niigata Prefecture created a safe and stylish knife case made of paulownia wood. The blade is stored face down and securely held in place by a magnet.


ON THE UMAMI dashi Packs

FUTABA Co., Ltd.

2020 2nd session Gold Award

Based on the brand concept of “proposing a lifestyle centered around umami,” ON THE UMAMI aims at supporting its customers lead an enriched life filled with delicious food by proposing a lifestyle that goes beyond just food. Its mainstay broth pack series was developed to let anyone easily enjoy authentic Japanese broth. Made using a variety of ingredients, it also conveys the hope of the company to offer an opportunity to learn difference in food culture by regions as well as enjoy selecting broth depending on the dish. In order to keep the product quality consistent to deliver the same flavor at all times, the broths are produced based on scientific analysis as well as sensory analysis by experienced craftsmen. Umami flavor of each ingredient is brough out and illustrated on a tongue map, or taste map that shows different sections of the tongue responsible exclusively for each taste, so that the customers can easily understand. In addition to making soup stock, the products provide recipes that use the content of the pack itself in the dish allowing users enjoy the delicious taste at ease. Vegetable and tomato dashi have acquired the first vegan certification in Japan for broth packs. In addition, all products are made from domestic ingredients and no chemical seasonings or preservatives are used so that they can be used safely by people of all ages from children to the elderly.