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Birthplace of popular samurai figures leaving Nagoya castle and Inuyama castle

Aichi prefecture is located in the Chubu region of Japan. Aichi is known as a birth place of popular samurai figures such as Oda Nobunaga, Toyotomi Hideyoshi and Tokugawa Ieyasu.


Inuyama castle and Nagoya castles are historic sites where you can feel a sense of samurai period. Aichi has No.1 shipment of manufactured products in Japan. 

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Inuyama castle that stands on a tiny hill is one of the only twelve authentic castles in Japan.


It offers a stunning view over the Kiso river.

Nagoya castle is a symbol of Aichi prefecture.

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It was built as a direct result of Tokugawa Ieyasu’s victory at the battle of Sekigahara in 1600, which led the starting of Edo era. 

Hitsumabushi - grilled eels over rice, which is later eaten by pouring hot green tea to enjoy a different taste
Takenoko - bamboo shoot
Doteni - simmered ingredients such as beef innards, boiled eggs, Japanese radish in sweet Nagoya Hatcho miso sauce

Arimatsu, a small town that used to flourish as a route of the great Tokaido that connect between Kyoto and Edo.


Artisans in Arimatsu developed a shibori tie-dying method called Arimatsu Narumi Tie-Dying.


Seto city is known as an origin of a word, setomono, which refers to potters and porcelains in general due to its production of seto ware. 




Independence, diversity and "irodori" will change.


VEDUTA is a unique street-style kimono brand that incorporates latest trend right off the runways as well as Japan’s tradition and sceneries to deliver the world-renowned kimono in designs suited to the modern lifestyle. The zipper attached around the neck allows anyone to wear the kimono easily and quickly. In addition to prevent the kimono from getting out of shape, it uses a fabric that glows in the dark so that the wearer can walk on a street at night safely. While conventional haori (outer garment) is difficult to wear casually in town, VEDUTA’s haori comes with a removable hood to add modern, contemporary twists to make it more accessible. The hakama, which combines traditional kendo trousers worn by samurai warriors with he modern jogger pants, has been sublimated into a sleek, functional wide-leg trousers. The rope obi, which is worn simply by wrapping it around the waist, has been used since the Edo period (1603–1867). VEDUTA’s obi belts are handmade by craftspeople engaged in production of “shimeobi” sacred ropes that can be found at Shinto shrines. The new belt-type obi to which a clear pouch can be mounted is the world’s first obi that has a storage allowing you to carry items such as wallet and smartphone.

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